Digital Marketing Consultation — What We Explore
SEO & Search Engines.
If you don’t know about it already, or you are unsure about certain aspects, we go through how search engines like Google work and how websites are optimised to be found in the search results.
Social Media.
It’s a rolling sea of noise and competition, yet too big an option to ignore. We’ll explore the different types of platforms and how they relate to what you are trying to achieve with your business.
Purpose.
Based on your business’s purpose and goals, we can work together to decide on what type of website you need — is it eCommerce? A blog? A lead generator? What are we trying to achieve here?
Getting the Balance Right.
Every channel has its purpose. And which channel you utilise depends on your goals. We’ll explore your options specific to your desired outcomes, the realities of the return on investment and how to make them work together. If a 100% digital plan is the way to go, I’ll tell you. If it’s 0%, I’ll be honest with you.
Organic Search.
What it means (and what it takes) for your website to appear on the first page of a Google search for particular search terms and queries, without on-going costs associated with things like Google Ads and the like.
Knowing Your Market.
It’s one thing to understand who you are, yet quite another to understand who your customers or clients are. Let’s get to the bottom of it.
User Experience (UX).
In anticipation of generating traffic and leads to your digital asset, We’ll assess your website to identify its strengths and more importantly any potential weaknesses that deter people from becoming converted customers or followers. As part of your plan, we can submit a brief for your agency or developer to implement.
Which Channels Are Good For Me?
Let’s get to the bottom of it — you need to advertise in order to be heard about. I’ll help you to identify the most appropriate tools you have at hand in the digital world so you spend your time and money wisely and efficiently.
Paid Search.
Yes, sometimes it costs money to be found. We’ll go through how it works and what it takes for an effective campaign in your industry, vocation or sector. We’ll also assess whether you could benefit from using Google Ads or similar.
Websites.
Businesses get websites setup because they are told they need one. Informed advice when you’re on the ground floor will help you with your strategy on the way to the top.
Marketing Mix.
Are printed newspapers and magazines dead? For many businesses, the answer is yes, but it would be crazy to dismiss them altogether. Along with digital, the two could very well work together nicely for you. And then there is TV and radio. At Gumbo, we don’t rule anything out. After all, these mediums still exist commercially, so their use may be more appropriate for your business, in conjunction with a digital plan.
I’m Ready.
Does all this sound good? If so, get in touch with Gumbo Web Advice now.